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Progressive Concepts, Inc. | Kitchener / Waterloo Area

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Graham Rawlinson

President & CEO


About Graham Rawlinson

Graham began his sales career over 35 years ago with General Electric Company PLC (GEC) in the UK and, later was transferred to Canada as a General Manager. Within the first 3 years of managing a team of 14 in the UK, he made the company the second largest player in the UK market. Later Graham's team in Canada (GEC International) then increased sales by over 300% and profits over 400% (all during a recession). His 35 + years of sales experience now includes 20 years of training and coaching sales teams using the Sandler Selling System.

In 1996, Graham founded Progressive Concepts Inc. - an International Sales Force Development company located in Southwestern Ontario. Working with clients in Europe, Asia and the Americas. For more than 20 years, Graham has been working with business owners to create a strategy to improve their sales force, increase revenue, and develop a company culture of accountability.

Graham graduated from Halton College (UK) from the Mechanical Engineering program and is a Certified Sales Force Development Expert and Certified Sandler Training Instructor.

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Local Awards & Recognition

  • In 1996, Graham founded the first Sandler Training Centre in Ontario.
  • He has helped business owners triple business, recruit the right salespeople, and become market players.
  • Director of Flight Ops of Jet Aircraft Museum
  • Member of the Cambridge Chamber of Commerce