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Progressive Concepts, Inc. | Kitchener / Waterloo Area

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Graham Rawlinson

President & CEO


International Leader in Sales Development

About Graham Rawlinson

Graham began his sales career over 35 years ago with General Electric Company PLC (GEC) in the UK and, later was transferred to Canada as a General Manager. Within the first 3 years of managing a team of 14 in the UK, he made the company the second largest player in the UK market. Later Graham's team in Canada (GEC International) then increased sales by over 300% and profits over 400% (all during a recession). His 35 + years of sales experience now includes 20 years of training and coaching sales teams using the Sandler Selling System.

In 1996, Graham founded Progressive Concepts Inc. - an International Sales Force Development company located in Southwestern Ontario. Working with clients in Europe, Asia and the Americas. For more than 20 years, Graham has been working with business owners to create a strategy to improve their sales force, increase revenue, and develop a company culture of accountability.

Graham graduated from Halton College (UK) from the Mechanical Engineering program and is a Certified Sales Force Development Expert and Certified Sandler Training Instructor.


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Local Awards & Recognition

  • In 1996, Graham founded the first Sandler Training Centre in Ontario.
  • He has helped business owners triple business, recruit the right salespeople, and become market players.
  • Director of Flight Ops of Jet Aircraft Museum
  • Member of the Cambridge Chamber of Commerce

“Sandler training is working and I barely have a moment to spare. I can’t even begin to describe the difference in my sales life. I have control, I have confidence, and I have a measurable system. I’ve set more appointments with less calls than ever before. I’ve lost almost all my cold call anxiety. Being able to pick up the phone, dial a prospect, and not be afraid or feel like I have to ask permission to do my job - that alone is worth its weight in gold.

Sandler is the best buying decision I have ever made.”

Alexis L. Evans, Business Development Executive
Manifest Solutions

Connect with Graham

Graham invites you to connect with him on Twitter and LinkedIn.

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Sandler recognized as a "Top 20 Sales Training Company" by Selling Power Magazine

The four main criteria Selling Power uses when selecting the top sales training companies includes:

  • Depth and breadth of training offered
  • Innovative and new offerings (specific training course or methodology) or delivery methods
  • Ability to customize offerings
  • Strength of client satisfaction


Sandler as a Top 20 Sales Training Company

Training Industry has recognized Sandler six consecutive times, and evaluates sales training companies according to the following criteria:

  • Industry recognition and impact on the sales training industry
  • Innovation in the sales training market
  • Company size and growth potential
  • Breadth of service offering
  • Strength of clients served
  • Geographic reach

Sandler awarded #1 by Entrepreneur Magazine

Sandler has been recognized as the #1 Sales Training Company twelve times by Entrepreneur Magazine’s “Franchise 500” in the United States.